Noble Elegance Targets Travel Retail With New F.I.N.E Jewellery
The F.I.N.E range aims to offer “affordable luxury” and includes pendants and earrings. It features cubic zirkonia, pearls and diamonds. All products are presented in transparent boxes and retail prices range from US $49 to US $499.
F.I.N.E stands for fine, inspiring, noble, elegance.
Hong Kong-based Noble Elegance has released a range of silver jewellery designed specifically for duty free sales.
Noble Elegance Founder and Director Ari Johansson aims to combine years of supply chain experience, logistics expertise and jewellery manufacturing in the new brand. He claims to have made the supply, stock and order process in travel retailing a “breeze” through innovative brand support services.
F.I.N.E is taking part in the Hong Kong Jewellery & Gem Fair (13-19 September) and meetings with leading travel retail distributors and retailers, including DFS and King Power, are scheduled.
At the upcoming TFWA World Exhibition, F.I.N.E will collaborate with Mighty Media Group and will showcase its collection at 10 Rue de la Rampe, approximately 500m from the Palais des Festivals exhibition centre.